La Mela Rosa

Published on August 24th, 2013

lamela“We are all different, and some of us are romantic and sweet, and some of us have a splash of naughty in us- I love to create it all.”

Nothing makes you feel more like a doll as sexy lingerie does. The allure of no one knowing about the seductive undergarment that hides secretly underneath your every day wear is certainly an empowering one. Erica DaCosta’s La Mela Rosa wants to bring that sexy appeal into every girl’s boudoir.

I sat down with the New York native and long time Miami resident to chat about her inspirations, and get a behind-the-scenes look at the design process for her debut line of Gatsby garters and handmade creations. Step into Le Mela Rosa’s vintage Hollywood-inspired world of romantic lace and elegantly feminine works…

La Mela Rosa, sounds flirty & sexy. Tell me about the name?
La Mela Rosa, that name came to me out of the blue, I though of the most sweetest delicate thing that made me think of us women and I thought The Pink Apple!

How did you get started with sewing and fashion design?
Fashion and me, we go way back, we have had a thing going on forever. Living in Cartagena, Colombia S.A. during the summers was what sparked my love for sewing. My grandmother used to sew beauties for clients and friends; wedding dresses, dresses for special occasions. I would sit next to her and watch her create these beautiful pieces. She would teach me as she went along, like a little sponge.

In the early 2000′s you were making elaborate statement accessories. How did you evolved from creating jewelry pieces to lingerie?
Well, that was always there, I’ve always loved the sexiness of being a woman, how much we can do with it, and although powerful as that may seem, we are also very fragile, sensitive and shy. I love walking into a lingerie boutique and observing how different we all are- some women sashay in with confidence, pick the most risque piece, try it on and walk out of the fitting room for all to see; the shy ones, giggling the entire time; the disapproving one that is embarrassed for being dragged into the boutique to only later see her trying things on, giggling and eventually walking out with a gorgeous bra and panty set- all of these things made me want to design and make my pretty little creations.

Each garter and lingerie piece is made to order. What’s the starting point?
Each creation comes from an inspiration, be it a memory of a sexy moment, a movie, an actress, or simply looking at a beautiful woman walking down the street. I always look back at old Hollywood.

What is your favorite fabric to work with?
I seek out Chantilly lace- I am a lace addict! From the softest ribbons, to vintage pieces and not so vintage pieces. I also recycle sometimes to make romantic to naughty pieces.

Check Out for full interview with photos and sketches plus more Dopedoll exclusives!
~Vanessa Haim